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Encore: An Exclusive Interview With Brian Mulroney

This article was originally published on July 5, 2017.

Welcome to Encore, brought to you by BoomersPlus! On this weekly show, hosted by Costas Halavrezos, we examine the world of the baby boomers through a variety of exciting avenues. We are joined each week by an expert guest to discuss their field and how it relates to the audience of the boomers.

The election of Donald Trump in the United States and his intention to renegotiate the North American Free Trade Agreement has suddenly brought Canada’s former Prime Minister Brian Mulroney back into the national conversation. As a friend of President Trump, and an architect of both the original Canada-U.S. Free Trade Agreement and NAFTA, Mr. Mulroney has been advising the Trudeau government on how to approach any renegotiation. At the same time, his voice is being heard on such subjects as the growing concern over Russia’s military threat and Canada’s place in NATO.



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ENCORE: Canada’s Boomers Are Over-Housed

Welcome to ENCORE, brought to you by Boomersplus.com. This weekly interview show focuses on the boomer community and the topics surrounding them. Each episode, host Costas Halavrezos is joined by an expert guest for an engaging and intellectual conversation on topics ranging from health care, to career plans, to news of the day. The show is presented by BoomersPlus, a service which matches employers with experienced professionals.

So many baby boomers, too many bedrooms. That’s the unusual housing problem many Canadians are dealing with now. The technical term is “over-housed”, referring to those people who are living in homes that exceed their needs. While others try to find affordable homes for their young families, boomers are trying to find ways to fill their empty homes. Our guest today is Paul Smetanin, President of the Canadian Centre for Economic Analysis. He says that in Ontario alone there are more than 5 million bedrooms and spare rooms going unused. He joins us to discuss some of the reasons for how this issue became so severe and what can be done to alleviate the problem.



Show Notes:

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ENCORE: Fulfilling Your Dream Getaway With Merit Travel

Welcome to ENCORE, brought to you by Boomersplus.com. This weekly interview show focuses on the boomer community and the topics surrounding them. Each episode, host Costas Halavrezos is joined by an expert guest for an engaging and intellectual conversation on topics ranging from health care, to career plans, to news of the day. The show is presented by BoomersPlus, a service which matches employers with experienced professionals.

As the boomer generation ages, their thirst for adventure seems to intensify. Older groups are some of the most frequent travelers and their travel trends indicate their desire to explore new and exciting opportunities, specifically through luxury international travel. Our guest today is Lori Copeland, Director of Product and Cruise Development with Merit Travel. Her focus is on those luxury vacations that seem to be attracting more and more boomer travelers. She joins us today to discuss how her organization helps to shape the ideal vacation to meet the desires of any traveler.



Show Notes

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ENCORE: What Does Wealth Mean To You?

Welcome to ENCORE, brought to you by Boomersplus.com. This weekly interview show focuses on the boomer community and the topics surrounding them. Each episode, host Costas Halavrezos is joined by an expert guest for an engaging and intellectual conversation on topics ranging from health care, to career plans, to news of the day. The show is presented by BoomersPlus, a service which matches employers with experienced professionals.

How do you define your assets? When most people think about their assets, they consider it within the financial sphere that we all tend to focus on. The financial industry has put a great deal of emphasis on the importance of person wealth. They help you to ensure you are paying less in taxes and have more money for you and your family. And this is very important to many people, for good reason, as they want to be able to pass on something of value when they are gone. By why must that something just be financial? Our guest today is Jay Paterson, co-founder of Empowered Wealth. His organization helps to refocus people on those forgotten assets of experience, knowledge and stories that can be so valuable to the next generation. He joins us to discuss his organization’s unique approach and how it can change people’s perception of their own wealth.



 

Show notes:

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ENCORE: How The YWCA Has Changed With The Times

Welcome to ENCORE, brought to you by Boomersplus.com. This weekly interview show focuses on the boomer community and the topics surrounding them. Each episode, host Costas Halavrezos is joined by an expert guest for an engaging and intellectual conversation on topics ranging from health care, to career plans, to news of the day. The show is presented by BoomersPlus, a service which matches employers with experienced professionals.

The YWCA is an organization with a lot of history. For over 160 years they have been working to empower women in their daily life and eliminate the struggles they face based on gender. However, their mission has changed a great deal over the years and it may be quite different than what most people think of the YWCA.

This week’s guest, Maya Roy, was recently named CEO of YWCA Canada. She joins us to discuss how the organizations has changed recently to address more modern problems facing women. Such areas include housing, sexism in the workplace, and elder abuse. Get an updated view of one of the most long-lasting charitable organization.

Don’t forget, you can also find ENCORE on iTunes!



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Encore: How Military Personnel Transition To Civilian Work

Welcome to Encore, brought to you by BoomersPlus! On this weekly show, hosted by Costas Halavrezos, we examine the world of the baby boomers through a variety of exciting avenues. We are joined each week by an expert guest to discuss their field and how it relates to the audience of the boomers.

If you’re a member of Canada’s military whose considering retirement, you might be looking around for part-time work as a civilian. But when you list the skills you learned in the military on a resume, will a potential civilian employer understand them? Tony Goode has some tips on translating those skills on to paper and into a job. He retired after 30 years of commissioned service in the Canadian Navy. During that time, he commanded a number of warships, as well as Training Group Pacific, Fourth Destroyer Squadron and Royal Roads Military College. Today, he’s an associate with CFN Consultants, a defense consulting company. He joins us to discuss the challenges facing military personnel making the switch to civilian work, transferring skills and selling your experience to an employer.

 

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Encore: How To Reach The Boomer Audience

Welcome to Encore, brought to you by BoomersPlus! On this weekly show, hosted by Costas Halavrezos, we examine the world of the baby boomers through a variety of exciting avenues. We are joined each week by an expert guest to discuss their field and how it relates to the audience of the boomers.

Today, we’ll meet Lina Ko of Toronto, one of North America’s leading marketing communication professionals, specializing in brand positioning and marketing. Ms. Ko has more than 30 years of marketing consulting experience and counseled clients in Asia, the United States and Canada. She retired in 2011 and is now the author of Boomerwatch.ca, a blog providing insights into marketing to boomers. Ms. Ko joins us to discuss the changing definition of retirement under the boomer generation, what boomers want from their brands, and how organizations can successful reach this demographic.

Enjoy the show and join us next week for an all-new episode. Also, be sure to check back at The Hub tomorrow for some exclusive content related to this episode.

 

Show notes:

  • 0:00 – Introduction
  • 0:53 – The new definition of retirement
  • 2:58 – Dealing with those “extra years”
  • 5:10 – The unique approach to marketing to boomers
  • 7:43 – Effective boomer-targeted campaigns
  • 11:25 – Tips for organizations trying to reach boomers
  • 13:30 – “Too old to learn”?
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Encore: Acclaimed Economist David Rosenberg

Welcome to Encore, brought to you by BoomersPlus! On this weekly show, hosted by Costas Halavrezos, we examine the world of the baby boomers through a variety of exciting avenues. We are joined each week by an expert guest to discuss their field and how it relates to the audience of the boomers.

Canada’s economy is humming, concerns about President Trump’s statements about NAFTA are overblown, and the Canadian dollar is due for a huge rally. So says out next guest, chief economist David Rosenberg with Gluskin Sheff & Associates in Toronto. Mr. Rosenberg is the author of the daily economic newsletter, Breakfast with Dave. He was the only economist recognized for his accurate economic projections in Fortune magazine’s “Best and Worst of Wall Street 2011” and was ranked most accurate forecaster for that year by MSNBC.

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5 Tips For Starting Your Own Podcast

We often talk on this site about boomers’ invested interest in their career. While they approach the age of retirement, though some might expect them to retire, by-and-large boomers would rather continue working for as long as they are able. However, that does not mean the work is the only thing of interest to boomers. As they get older, many boomers find a desire to share a part of them with the world. They look for ways to tell their stories or create something that is uniquely them. While many have started their own blogs and other writing avenues, the emergence of podcasts in the popular sphere has produced an interesting alternative.

Podcasts are privately made radio-type programs that are then made public to the world at large. You can find podcasts on just about any subject these days and many are produced as a hobby. So if you’re looking to share yourself to a wider audience and want to enter the world of podcasting, here are some things you’ll need to know.

Know what you’re doing.

This might seem like an obvious statement but, as accessible the world of podcasting might be, that should not suggest that it is easily done. You’ll need to do a fair bit of research into what it takes to put on a podcast that people will want to listen to. You’ll need to invest in a decent microphone (no sense in doing a podcast if the people can’t hear you). You’ll need to learn the basics of sound editing. You’ll need to learn how to get you recordings out to the public. All these things are indeed achievable but you need to put the effort in if you want to do it right.

Plan your shows.

Doing your own podcast offers you a lot of freedom in what you can do with it. You can talk about any and all subjects you want. But it is wise to keep in mind that you have an audience who you want to keep entertained and interested in your show. You’ll want to have some sort of plan in how the episodes will play out. You can keep things loose and improvised to an extent, but not enough of a plan can lead to you rambling on with no real concise message. Create rough outlines for your shows that will help keep you on track and help your audience follow along with you.

Focus your content.

Again, what you choose to discuss on your podcast is totally up to you, but it’s important that your material is at least a little focused. Pick a subject, even a very broad one, and enter your podcast around that. It could be movies, history, current events – not need to narrow it down too much but just talking about whatever happens to be on your mind that particular day might be hard for other to get attached to.

Offer your audience something special

As I said before, there are thousands and thousands of podcasts out there on just about any subject you could imagine. If you want to draw an audience you’ll have to offer them something they can’t get elsewhere. Whatever subject you want to tackle, think about how you can approach it in a unique and exciting way. What would make audience sit up and take notice of your show amongst the crowded field?

Be yourself.

In the end, what is the point of doing the podcast if you can’t express yourself freely. Keeping in mind all the advice and caveats we’ve explored in this article, the podcast is your own and you should use it as a venue for your own voice to be hear. As long as you are respectful of others and listen to the other opinions out there, you have the right to be yourself and be comfortable doing it. Have fun!

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Encore Welcomes Gen. Lewis MacKenzie

Welcome to Encore, brought to you by BoomersPlus! On this weekly show, hosted by Costas Halavrezos, we examine the world of the baby boomers through a variety of exciting avenues. We are joined each week by an expert guest to discuss their field and how it relates to the audience of the boomers.

Today on Encore, our guest is retired Major General Lewis MacKenzie. Gen. MacKenzie is an author and media commentator whose military career began in 1960 when he enlisted with The Queen’s Own Rifles. He served in what was then West Germany, the Gaza Strip, Cyprus, Egypt, Vietnam and Central America. But perhaps Gen. MacKenzie is best known as Chief of Staff of the United Nations Peacekeeping Force in the former Yugoslavia. When the Bosnian War broke out, he assumed command of the Peacekeeping Force which kept the Sarajevo airport open for the arrival of humanitarian aid. His book, Peacekeeper: The Road to Sarajevo, was a bestseller.

Encore Transcript- Gen. Lewis MacKenzie